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NUMERIS Overview: PPM Ratings - Spring 2023

When it comes to radio measurement, there is a whirlwind of competitive activity. As mentioned previously, 56 diary markets were dropped by Numeris. 22 of those markets were picked up by radioCount. The rest either seek measurement alternatives or rely on retail without numbers. In the PPM markets, there is some discussion concerning sample sizes. In all markets there is ongoing discussion about recruitment methodologies. The old days are gone and revenues are, for the most part, down Still, radio remains popular with an average weekly reach of 86% for A12+. We should note that, for Canadians,10% of radio consumption come from AM/FM live radio streaming. Let’s forge on.

The new PPM release from Numeris completes the thirteen-week period covering February 27 to May 28, 2023. Instead of driving to and from work, many are still working from home. This, in turn can have an effect on the nature of drive times.

Let’s look at the five PPM markets.

NUMERIS Overview: Diary Ratings - Spring 2023

As I previously reported, 56 diary markets were discontinued by Numeris leaving us with our current 22, reporting central area only. radioCount, using a different methodology has recently released their April/Spring book surveying 5 different markets using continuous measurement. Their Fall book will cover 22 markets. All 22 Numeris markets were measured under continuous measurement, using the Online Radio Diary. radioCount uses individual recruitment while Numeris uses household recruitment. All that being said, let’s take a look at 5 sample markets from the latest Numeris release. This covers the period of May 2, 2022 to April 30, 2023. It is worth mentioning that radio reached 84% of adults 25-54.

NUMERIS Overview: PPM Ratings - Jun 2021

COVID continues to impact radio revenues across Canada. In addition, there have been a variety of issues concerning diary markets. Let’s see if we can find some good news in the latest PPM radio ratings released today. The new PPM release from Numeris completes the thirteen-week period covering March 1 to May 30, 2021. Once again, all listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.

 Let’s look at the five PPM markets.

 Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.5 % share for A12+ (down from 16.0%). Taking the #1 spot with females 25-54 is CHUM-FM delivering a 12.6 % share (up from 7.9%).  BOOM-FM is back on top for males 25-54, posting a 12.1% share (up from 11.1%). Q107 leads the way for M18-34 with an 15.7% share (down from 20.0%).  Despite some unusual results in recent books, F18-34, CHFI-FM is in front with 20.1% (down from 24.6%). 

Songwriter, Artist & Producer David Bray Releases New Single, “Nothing Left” Featuring Lorraine Reid

[From Cashbox] Toronto artist, songwriter and producer David Bray adds another powerful R&B / Neo-Soul track to his repertoire with the release of this, his newest single, “Nothing Left”.

Featuring the outstanding vocals of his long-time collaborative partner Lorraine Reid, “Nothing Left” is the second single from his forthcoming album, Land of Extremes.

A follow-up to his critically acclaimed, internationally heralded and widely played previous single — and premiere preview to the new album — 2020’s “Overdue,” “Nothing Left” wastes no time to spotlight Bray's compelling lyrical flair and ear for musical hooks once again. The song is a devastatingly sensitive take on divorce, and Reid delivers one of the finest R&B performances likely to be heard this year; she stunningly captures the heart and soul of Bray’s striking and poignant lyrics resulting in dramatic, noir imagery.

Watch and listen to “Nothing Left” here on YouTube:

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NUMERIS Overview: PPM Ratings - Mar 2020

Things are heating up with the latest radio ratings released today. The new PPM release from Numeris completes the thirteen-week period covering Nov. 25, 2019 to Feb. 23, 2020. Let’s look at the five PPM markets.

 

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.5% share for A12+ (down from 15.7%). CHFI-FM regains the #1 spot with ladies 25-54 delivering a 15.1% share (up from 11.2 %).  Undoubtedly, CHFI benefitted from its annual policy of airing all Christmas music in the weeks leading up to Christmas. CBC Radio One holds the #1 spot for males 25-54, posting a 12.2% share (up from 11.7% in the last 13-week book). CBC Radio One also leads the way for M18-34 with a 14.4%. For F18-34, CHFI leads posting a 21.2%.

NUMERIS Overview: PPM Ratings - Jun. 2018

In an environment of non-stop corporate cuts, let’s take a look at whose numbers are up … with the release of the latest radio ratings.  The new PPM release from Numeris completes the thirteen week period covering February 26th, to May 25th, 2018. Let’s take a look at the five PPM markets.

 Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 12.2%  share of hours tuned for A12+ (down from 14.6% last time out). BOOM-FM leaps into the #1 spot with the ladies 25-54 delivering a 15.2% share (up from 8.6%) followed by CHFI-FM with a 14.4% share (down from 17.9%). BOOM-FM also holds the #1 spot for males 25-54, posting an 11.1% share (up from 6.9 % in the last 13 week book). In an unusual twist, CHFI-FM leads the way for M18-34 with a 10.3% share followed by BOOM at 10.2%. For F18-34, CHFI-FM tops the list posting a whopping 23.6% (down from 24.2%).

 

BBM Overview: PPM Ratings - Mar 2016

As we taste the first wisp of warmer weather, things are heating up with today’s release of the latest radio ratings.  The new PPM release from Numeris (formerly BBM) completes the thirteen week period covering November 30th to February 28th, 2016. Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 11.4% share of hours tuned for A12+ (up from 10.1% last time out). The station’s “all Christmas music” programming in December gave it a bit of a boost. CHUM-FM takes the #1 spot with the ladies 25-54 delivering a 15.8% share (down from 16.4%) followed by CHFI-FM with 14.5% (up from 14.3%).  BOOM-FM holds the #1 spot for males 25-54, posting a 9.6% share (down from 10.8% in the last 13 week book) followed by Q107 at 8.2% (down from 8.5%). Virgin 99.9 leads the way for M18-34 with a 10.3% share (down from 11.0%) followed by the Edge at 9.3%.  For F18-34, CHFI-FM tops the list posting a 15.7%.

BBM Overview: PPM Ratings - June 2015

 For those of us who have spent years squinting at tiny numbers, today is the day we see how those numbers add up.  The new PPM radio ratings release from Numeris (formerly BBM) completes the thirteen week period covering March 2ndst to May 31st, 2014. . Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap, despite a significant decline, go to CHFI-FM with a 9.5% share of hours tuned for A12+ (down from 13.6% last time out).In the previous book, CHFI-FM got a bump from their All –Christmas Music format in December. CHUM-FM takes the #1 spot with the ladies 25-54 delivering an 18.4% share (down from 19.7 followed by CHFI-FM with 14.6% (down from 20.7%). In a stunning turn of events, BOOM-FMQ holds the #1 spot for males 25-54, posting a 13.8% share (up from 8.8% in the last 13 week book) followed by Q107 at 9.3% (down from 9.8%). BOOM-FM and the Edge are in dead heat for M18-34 with a 9.8% share.  For F18-34, CHUM-FM tops the list posting a 26.3%.

BBM Overview: PPM Ratings - June 2015

 For those of us who have spent years squinting at tiny numbers, today is the day we see how those numbers add up.  The new PPM radio ratings release from Numeris (formerly BBM) completes the thirteen week period covering March 2ndst to May 31st, 2014. . Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap, despite a significant decline, go to CHFI-FM with a 9.5% share of hours tuned for A12+ (down from 13.6% last time out).In the previous book, CHFI-FM got a bump from their All –Christmas Music format in December. CHUM-FM takes the #1 spot with the ladies 25-54 delivering an 18.4% share (down from 19.7 followed by CHFI-FM with 14.6% (down from 20.7%). In a stunning turn of events, BOOM-FMQ holds the #1 spot for males 25-54, posting a 13.8% share (up from 8.8% in the last 13 week book) followed by Q107 at 9.3% (down from 9.8%). BOOM-FM and the Edge are in dead heat for M18-34 with a 9.8% share.  For F18-34, CHUM-FM tops the list posting a 26.3%.

BBM Overview: PPM Ratings - Mar 2015

By David Bray
President, Bray & Partners Communications.

For those of us who have so much time and energy invested in radio, it is time to take stock of the new numbers released today. This PPM radio ratings release from Numeris (formerly BBM) completes the thirteen week period covering Dec. 1st to March 1st, 2014. . Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.6% share of hours tuned for A12+ (up from 13.0% last time out). CHFI-FM got a bump from their All –Christmas Music format in December. CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 20.7% share (up from 20.6%) followed by CHUM-FM delivering a 19.7% share (up from 17.3%). Q107 holds the #1 spot for males 25-54, posting a 9.8% share (down from 11.0% in the last 13 week book). CHFI-FM leads the way for M18-34 with a 13.5% share. For F18-34, CHFI-FM tops the list posting a 24.0% share (up from 23.9%).

The Power of Radio

It was an experience I never will forget. One broadcaster called it one of the “most polarizing events he has ever personally witnessed”. But it was a week that once again demonstrated the power of radio.

Some of you are accustomed to thinking that people involved with radio get ahead by trading on their good looks. Many women have told me I have a face for radio. I thank them for the compliment, but I think that those of us who love radio also have something more to offer……

The Crossroads

The broadcast media are standing at a crossroads. Who will be the saviours and who will be the sacrificial lambs? In this era of mega-mergers, who will be left standing and what path will they take? Should we put a period after the dot-com boom or has the story just begun?

I have to admit it leaves my head spinning. But something tells me we should begin by looking back. I've had the good fortune to travel the country a number of times analyzing markets and meeting all manner of people. And I live in Toronto which, depending on your viewpoint, is either a high water mark or the drain to which many eventually come sinking and swirling downward.