• David Bray

    Partner / Creative Director / Media Director

    Extensive experience with development of marketing strategies and the writing and production of broadcast, print and web creative. Expert in media analysis, planning, consumer research, buying & promotions

  • Main Audio Post Production

    State of the art studio ideal for radio production, music composing and recording, SFX-Sound Design, ADR, Layback, Foley, Stereo and Surround Mixing.

  • Visual Media

    Suitable for Video Post-Production, Motion Graphics and Web Design.

BBM Overview: PPM Ratings - Mar. 2014

It may still be chilly outside, but things are starting to heat up with today’s release of the latest PPM radio ratings. This release from BBM completes the thirteen week period covering November 25th, 2013 to February 23rd, 2014. . Let’s take a look at some of the numbers for the five PPM markets.

The Power of Radio

It was an experience I never will forget. One broadcaster called it one of the “most polarizing events he has ever personally witnessed”. But it was a week that once again demonstrated the power of radio.

Some of you are accustomed to thinking that people involved with radio get ahead by trading on their good looks. Many women have told me I have a face for radio. I thank them for the compliment, but I think that those of us who love radio also have something more to offer……

BBM Overview: PPM Ratings - Dec. 2013

As the winter winds begin to blow we have just received a breath of fresh air with today’s release of the latest PPM radio ratings. Today’s release from BBM completes the thirteen week period covering August 26th to November 24th. Let’s take a look at some of the numbers for the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 16.0% share of hours tuned for A12+ (up from 14.2% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 26.5% share (up from 29.4%) followed by CHUM-FM delivering an 18.3% share (down from 21.5%). Q107 holds the #1 spot for males 25-54, posting a 9.2% share (flat with 9.2% in the last 13 week book). The Edge leads the way for M18-34 with a 16.0% share (down from 20.6%). For F18-34, CHFI-FM tops the list posting a 29.2% (up from 21.0%) share followed by CHUM-FM with a 16.6% (down from 20.2%) share of hours tuned.

Indie 88 radio station marches to an independent drummer

[Article by: Toronto Star - Friday July 26th. 2013]

There were 22 applicants for the licence. But nobody else pitched an indie station, one that promised to help Canadian artists who might otherwise be deprived of commercial airplay in the country’s largest market.

“New and emerging Canadian talent is the hot button issue in front of the CRTC,” says industry analyst David Bray, president of Bray and Partners Communications and a participant in the hearings last spring. “That is critically important to them.”

Have You Heard About The Hearing in Toronto?

In case you haven’t heard, the recent CRTC Hearing in Toronto was one of the most competitive ever, with a record number of applicants vying for the last available frequency in Canada’s largest market. The 88.1 frequency became available when the Ryerson license was pulled by the commission. The popularity of this hearing stems from the fact that the market currently boasts approximately $250 million annually in radio ad revenue, with local broadcasters posting significant profit margins. I was pleased to participate in the process which ran from May 7-16 at the Allstream Centre, and while I wouldn’t presume to speculate on who will prevail, I can provide a bit of insight as to what took place.

Have You Heard About The Hearing?

In case you haven’t heard, the Hearing in Calgary was a hotbed of competition, proving that the hunger for FM radio licences remains strong. It seems those pundits predicting the death of the medium are more than a little premature. In fact, the market currently boasts over $90 million annually in ad revenue, with local broadcasters posting significant profit margins.  I was pleased to participate in the process which ran from Feb.6-9, and while I wouldn’t presume to speculate on who will prevail, I can provide a bit of insight as to the hot buttons that seem to be attracting the attention of the commission. Moreover, we were given an idea of what we might expect to see and hear at the upcoming Toronto hearing (date TBA).

The Truth About Portable People Meters

Were you lying to me then or are you lying to me now?

That is the question I have had posed to me time and again when it comes to Diary vs. PPM methodology. It is a fair question given that the results from each format are markedly different.

I put the question to Jim McLeod, President of BBM, in my recent podcast interview.

Look Both Ways: The History of Radio in Canada

How do you begin to re-cap the history of radio in Canada in one brief article? It occurs to me that I had better look both ways before wading into it. Look back to a sometimes lucrative, always entertaining past rich with anecdotes. Look forward to an uncertain future filled with the perils of cultural obsolescence and the promise of reinvigoration.

It all started in December of 1900 when Reginald Fessenden of Quebec first transmitted the human voice. That makes radio older than that fuzzy food item wrapped in tin foil in the bottom of my refrigerator. Let's take a look.

The Power of Radio

Delivered by David Bray

Staying Tuned: Feb. 23, 2004

I know most of you are accustomed to thinking that people involved with radio get ahead by trading on their good looks. I mean God knows how many women have told me I have a face for radio. I thank you for the compliment, but I think that those of us who love radio also have something more to offer……

Playing by the numbers

When it comes to broadcasting in Canada, most of us (broadcasters, advertisers and the music industry) play by the numbers in one way or another either through audience reach and hours tuned, ad expenditures and target demos, chart positions, playlist adds, etc. The key is understanding the interrelationship of all of these disparate factors. The following is a preliminary examination of these elements with an attempt to gain some understanding of how dramatically they impact on one another.

The 50th Anniversary of CHUM

When we speak of anniversaries, we generally refer either to happenings of historical significance or those of a more personally relevant nature. For many, the 50th anniversary of CHUM fulfils both criteria. For long time fans of radio and pop music, 1050 CHUM, launched by Allan Waters in December 1954, generates some serious sentimental currency in our memory banks.

Agency Overview

Bray and Partners is a full service advertising agency with extensive experience in the development of marketing strategies and the writing and production of radio, television, print and web creative. One of the only agencies in Canada to offer In house state-of-the-art audio and video studios.

The management team is widely respected as some of North America's leading radio experts. The team offers tactical expertise in media analysis, planning, buying, promotions, public relations and consumer research.

Bray & Partners also serve as broadcast consultants, having worked on a variety of successful license applications before the CRTC as well as developing programming and imaging for radio stations across Canada.

Our Mission

Employ leading edge technology and media knowledge, to deliver effective, efficient advertising creative combined with innovative media research and planning.

Our Clients Include:

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