Principal/ Creative Director / Media Director
Extensive experience with the development of marketing strategies and the writing and production of broadcast, print and web creative for a variety of clients including Long & McQuade Musical Instruments, Tucker’s Marketplace Restaurants, Wild Water Kingdom, XM Satellite Radio, the City of Toronto, Centreville Amusement Park, TicketOps, Joe Senser’s Sports Theatres, SHORE Media Group, Burger King, Labatt, RadioShack, Quicken Software, Guinness , Maple Leaf Foods, Lipton, Tribute Homes, DRRI (consortium of all major broadcasters, private and public in Canada), Mondetta Telecommunications, Toronto Blue Jays, bid.com, Nu-Life Vitamins, Cottage Life, United Steelworkers, Family Farm Tribute and Mirvish Productions.
Managed the media analysis/planning/consumer research and/or buying & promotions for a wide variety of clients including Long & McQuade Musical Instruments, Tucker’s Marketplace Restaurants, Wild Water Kingdom, Joe Senser’s Sport Theatres, the City of Toronto, XM Satellite Radio, Centreville Amusement Park, Labatt Breweries, SHORE Media Group, Quicken Software, Burger King, D.R.R.I., Maple Leaf Foods, Mondetta Telecommunications, CanWest Global, Family Farm Tribute and Tribute Homes.
Broadcast programming consultant and consultant on numerous successful CRTC broadcast license applications.
Extensive experience with the production of radio features, promos and syndicated programming.
Consultant on all aspects of the music industry in Canada including work with a variety of major recording artists. Works a writer and producer with many of these artists.
Columnist/analyst for a number of publications including Broadcaster (as contributing editor), Marketing, Strategy, FYI, Media in Canada and daily newspapers. Numerous appearances on radio/television and as a speaker at industry conferences.
Served as Vice-Chair of the BBM Radio Executive and Chair of the BBM Survey Measurement Committee.
Served as Chair of the BBM Survey Task Force that initiated the ground breaking product usage/psychographic radio measurement methodologies (single source diary data/RTS) currently used in Canada.
Chaired the Digital Radio Programming Committee in Canada (working with P.D.s of public and private broadcasters including CBC, Corus, Rogers, CHUM, Standard, Astral)
Served on the BBM PPM Committee for both Toronto and Vancouver.
David Bray: President
Bray & Partners Communications
75 Sherbourne St. Suite 323
Direct Line: 416- 431-5792
Web Site: www.brayndpartners.com