BBM Overview: PPM Ratings - Dec 2014

Written by David Bray on 11 December 2014.

Numeris Overview: New PPM Ratings

David Bray is President of Bray & Partners Communications.

As I sit buried under the worst snowstorm of the year, I will attempt to dig through the latest PPM radio ratings released today. This release from Numeris (formerly BBM) completes the thirteen week period covering Sept. 1st to November 30th, 2014. . Let’s take a look at some of the numbers for the five PPM markets.

Toronto : Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.0% share of hours tuned for A12+ (up from 12.9% last time out). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 20.6% share (down from 20.9%) followed by CHUM-FM delivering a 17.3% share (up from 16.3%). Q107 holds the #1 spot for males 25-54, posting an 11.0% share (down from 11.1% in the last 13 week book). CHUM-FM leads the way for M18-34 with a 13.2% share. For F18-34, CHFI-FM tops the list posting a 23.9% share (up from 23.6%).

 

Vancouver : Radio One grabs the #1 spot for A12+ with a 12.5% share of hours tuned (up from 9.9% last time out). Taking the top spot for F25-54 was QMFM, posting a 13.5% share (up from 12.9% last time out). The FOX now holds the lead for M25-54 listeners, delivering a 9.6% share (up from 8.5%). The FOX is out in front for M18-34 with a 16.8% share of hrs. tuned. When it comes to Females 18-34, The Beat takes top spot with a 16.4% (down from 18.9%).

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 12.8% share of hours tuned (up from 12.7%). NOW! Radio takes top spot for F25-54, delivering a 16.0% share (down from 16.9%). NOW also tops the list for M25-54 with a 19.5% share (up from 18.2%). For M18-34, NOW! posted a 25.8% (down from 26.6%).

Calgary: Country 105 leads the way for A12+ with a 10.8% share (down from 10.9%). Country 105 remains popular with the ladies, taking #1 spot for F25-54 delivering a 14.4% share (up from 14.1%). For M25-54, XL103 is #1 with a 10.5% (up from 10.0%). Country 105 and XL103 share top spot for M18-34 both delivering a 13.6% share. Country 105 is #1 for F18-34 posting a 28.6% share (up from 23.1%).

Montreal (Total): CHMP 98.5FM is #1 for A12+ with an 18.0% share (up from 16.0%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for F25-54 delivering a 19.4% share (down from 20.0%). For M25-54, CHMP 98.5FM leads the way with a 17.4% share (up from a 15.1%). The Beat 92.5 is #1 for M18-34 with a 14.4% share.

See summary charts below A brief overview of share figures from the latest PPM 2014 Numeris release courtesy of David Bray...

 

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio Two

2.0

1.8

1.4

1.2

1.1

1.3

CBC Radio One

8.9

9.4

6.2

5.4

8.1

7.8

AM 640 Toronto

1.7

1.6

1.5

1.1

1.1

2.0

Classical 96.3 FM

5.1

4.4

2.1

2.6

3.3

2.6

102.1 The Edge

2.9

2.8

2.9

2.7

4.1

4.7

News Talk 1010

8.0

6.0

3.0

2.1

7.0

3.3

680 News

6.2

5.7

4.3

3.6

6.1

5.9

Flow 93.5

2.1

2.3

3.0

2.9

2.8

3.2

AM 740

3.8

3.7

1.4

1.5

.9

.4

Boom-FM

6.7

7.5

7.2

6.6

9.0

10.9

98.1 CHFI-FM

13.0

12.9

20.6

20.9

7.0

6.5

TSN 1050

.8

.8

.2

.4

1.7

1.8

104.5 CHUM-FM

10.0

10.0

17.3

16.3

9.7

8.6

Z103.5

2.5

2.4

4.3

4.0

3.0

2.4

Q107

5.8

5.3

3.6

3.6

11.0

11.1

95.3 Fresh-FM

 

.6

.8

.8

1.3

.4

.5

KX 94.7

.9

1.1

.8

.7

.4

.5

Sportsnet 590

The FAN

2.5

3.3

.9

1.2

4.7

6.6

Jazz FM 91

1.3

1.6

.9

1.1

1.1

1.4

Jewel 88.5

1.1

1.1

.6

.5

.8

.8

Virgin Radio 99.9

5.6

6.8

7.1

8.9

6.5

6.8

KISS 92.5

3.9

4.3

5.9

6.5

4.3

5.3

G98.7

2.0

1.9

2.2

2.7

1.9

1.6

Indie 88.1

1.3

1.7

.9

1.3

1.8

2.3

             

 

 

 

 

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio One

12.5

9.9

3.1

2.5

3.7

4.0

CBC Radio Two

3.6

3.3

5.0

4.3

1.3

.7

The Beat 94.5

7.1

7.3

10.9

11.7

8.9

7.8

Rock 101

6.7

7.8

7.5

8.5

9.3

11.7

99.3 The Fox

4.4

3.9

4.9

4.5

9.6

8.5

Team 1410

.2

.5

.1

.3

.4

1.0

CFUN-FM SONiC

3.6

4.0

4.7

5.0

5.8

5.8

LG104.3

2.5

2.0

2.2

1.8

4.5

3.5

AM 730 Traffic

.9

.7

1.2

1.1

.9

.6

103.5 QM FM

11.0

10.7

13.5

12.9

8.4

9.8

CISL 650

1.9

2.1

1.6

1.6

.2

.2

93.7 JR FM

6.8

6.7

6.2

6.1

6.1

7.0

96.9 Jack FM

6.0

6.8

10.8

12.3

6.9

8.0

CKNW

8.7

9.4

2.4

2.8

6.2

6.0

102.7 The Peak

4.0

4.2

4.9

4.6

5.7

5.3

The Team 1040

2.5

1.6

.9

.5

4.6

2.9

News 1130

6.9

6.1

8.4

5.5

5.1

5.1

Z 95.3

4.9

4.5

7.7

8.3

5.8

4.6

Praise 106.5

1.6

1.1

2.0

1.3

1.7

1.1

 

 

 

 

 

 

 

 

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio One

10.6

8.1

7.9

6.2

4.0

3.3

CBC Radio Two

.8

.8

.6

.4

.2

.2

CFBR-FM The Bear

4.4

5.5

3.8

5.5

8.1

9.8

790 CFCW

6.2

6.1

4.5

3.0

1.2

.5

104.9 Virgin Radio

3.9

4.0

6.9

6.2

2.2

2.8

Team 1260

2.9

1.9

.4

.5

8.7

5.9

The Bounce

3.7

3.7

5.4

5.2

3.2

2.8

Sonic 102.9

4.5

5.2

6.8

7.6

6.9

8.8

630 CHED

8.8

8.7

5.1

3.4

7.4

7.7

iNews880

1.1

.9

.2

.4

1.3

1.2

K97

5.5

6.5

3.9

4.1

8.9

9.7

CISN Country

6.3

7.7

6.6

7.8

5.9

5.8

UP 99.3

5.6

6.5

5.6

7.0

5.6

6.1

HOT 107

3.3

3.3

4.2

4.5

3.8

3.8

95.7 CRUZ FM

2.1

2.4

1.8

2.3

3.2

4.1

The New 92.5 Fresh-FM

3.9

4.0

5.4

4.8

3.3

2.9

102.3 NOW! Radio

12.8

12.7

16.0

16.9

19.5

18.2

96.3 Capital FM

8.2

7.5

8.2

8.7

3.8

3.3

             

 

 

 

 

 

 

 

 

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBC Radio One

8.2

9.1

3.6

2.9

4.0

4.7

CBC Radio Two

2.0

2.0

1.3

.9

.5

.9

Sportsnet Fan 960

3.5

3.2

.6

1.0

7.0

6.9

X92.9

4.1

4.5

2.7

3.7

7.1

7.1

CFFR 660 News

5.8

5.3

3.9

3.8

4.6

4.0

Q107

6.3

5.9

6.0

4.9

7.4

6.1

XL 103FM

7.0

8.1

5.7

7.4

10.5

10.0

Lite 95.9

7.0

6.9

12.6

11.5

5.0

5.5

News Talk 770

7.0

5.9

2.6

2.2

3.9

4.0

98.5 Virgin Radio

5.7

4.8

8.2

8.4

8.0

5.5

UP 97.7

2.8

3.3

4.1

4.3

2.8

2.4

96.9 Jack-FM

5.6

7.4

7.9

9.7

5.2

7.9

CJAY 92

5.7

5.7

5.1

5.5

7.4

8.1

KOOL 101.5

3.6

3.7

6.6

6.1

3.0

3.5

90.3 AMP Radio

4.7

4.4

6.3

5.5

5.5

4.7

Funny AM1060

1.4

1.1

.8

.6

2.6

1.6

Country 105

10.8

10.9

14.4

14.1

7.4

8.2

95.3 The Peak

1.2

 

1.7

 

1.1

 
             
               

 

 

 

 

 

 

 

 

 

Montreal (Total)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station

A12+

PPM

Sept. 1-

Nov. 30

A12+

PPM

May 26-

Aug. 31

W25-54

PPM

Sept. 1-

Nov. 30

W25-54

PPM

May 26-

Aug. 31

M25-54

PPM

Sept. 1-

Nov. 30

M25-54

PPM

May 26-

Aug. 31

CBF FM: 95,1 Première Chaîne

10.0

8.9

7.9

6.8

9.5

8.0

CBFXFM: Espace Musique 100,7

2.1

2.1

1.6

1.8

1.6

1.6

CBC Radio Two

.9

.6

.4

.2

.5

.3

CBC Radio One

2.1

1.7

1.4

.9

2.0

1.5

CFGLFM: 105.7 Rythme FM

14.4

16.0

19.4

20.0

9.4

10.8

CHMPFM: 98.5 FM

18.0

16.0

11.4

10.1

17.4

15.1

CHOM 97.7 FM

5.7

6.9

5.1

5.9

9.7

12.4

CITEF3: 107,3 Rouge fm

10.2

10.1

12.7

13.3

9.7

9.6

CJAD 800

5.5

4.8

2.4

1.8

3.2

2.6

Virgin Radio 96

7.3

7.9

12.6

11.9

7.6

8.9

CJPXFM: Radio Classique 99,5

2.7

2.6

.7

.5

1.1

.9

CKAC: Radio circulation 730

.3

.3

.3

.3

.6

.6

CKBEFM: The Beat 92,5

7.7

7.8

8.7

8.8

9.5

9.5

TSN 690

.7

.6

.5

.4

1.2

1.2

CKLXFM:

CHOI 91,9 Radio X

.9

.9

.6

.7

2.5

2.1

CKMFFM: NRJ Montréal 94.3

4.6

4.5

6.4

5.8

7.4

6.5

96.9 CKOI

4.6

5.6

5.7

8.3

5.2

6.3